Google’s customized homepage URL

Dear Lazyweb,

Google recently updated their customized homepage to include themes. This reminded me of a long-nagging question I’ve had about this service: why is the URL for it http://www.google.com/ig? I don’t know what “ig” stands for in this context, other than being short, easy-to-type, and hard-to-remember.

Other similar services all have similarly short but easier-to-remember URLs: my.yahoo.com, www.live.com, etc. What’s wrong with something like my.google.com or home.google.com? Am I missing something?

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