I actually am defending Sky Radio because this is not traditional media and found it to be an effective medium for my company to get my word out to a captive business audience.
I understood it to be an advertorial and don’t feel I was deceived in anyway because I understood this to be another marketing tool to help build exposure for my firm.
Sky Radio delivers a high quality editorially driven show and doesn’t have the sponsorship of companies’ ad dollars like a traditional tv, radio programming. You also have to keep in mind regular tv, radio, print outlets are also subject to their advertisers in terms of content being produced.
The role of advertising was instrumental in the mass adoption of TV’s in the 1940’s and 50’s. It was ad dollars that financed the national network build-out.
At least with this vehicle, I am able to spin the message I’d like to without the constraints of a traditional media outlet that wants to garner higher ratings for their own purposes.
Sky Radio has its place for the business audience.